About Certum IT
Certum is an IT services company. Their experts offer a comprehensive range of IT support and telecoms services and focus on aligning clients’ businesses with the technologies that will be a catalyst for business growth.
New Branding Rollout
Hybrid Anchor was integral to the development and launch of Certum’s new brand identity to enhance their image across all internal and external channels. The identity now features on everything from corporate clothing to company vehicles and has helped to create consistent, memorable and sustainable brand perceptions as the company continues to expand its range of products and services.
Sales Materials & Brand Collateral
Supporting the sales staff with high quality, branded marketing collateral was a priority for Certum. Hybrid Anchor created a suite of materials, including brochures and sales packs, that further enhance Certum’s brand and showcase the breadth of experience and expertise across their core services.
Custom Development Features
The Certum leadership team was keen to offer clients and prospects a range of free resources to help rationalise IT support and investment decisions. The custom WordPress plugins and website enhancements included web-based calculators, guides and quizzes and were designed to help generate leads and improve conversions - a central premise of the Hybrid Anchor proposition.
Social Media & Marketing
IT support is a fast moving sector so having the flexibility to create bespoke campaigns or initiatives for the ever growing range of marketing channels is vital if businesses are to stay ahead of the pack. Certum invested in a Proactive Partnership with Hybrid Anchor giving them access to the full spectrum of Hybrid Anchor resources if and when required. This helped them improve marketing effectiveness and efficiency while maintaining the brand consistency a growing organisation like Certum requires.