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A Digital Transformation Company

Hybrid Anchor is a Digital Transformation Company, led by experienced consultants with a passion and drive for putting out business fires, streamlining processes or developing technology around your business challenges.

A strategic approach is required to prepare your business for digital transformation. Our not so secret sauce is that we observe what is working for a company and what isn’t. We then build upon those principles and streamline your methods to ensure that you grow in a way that is positively working for you.

Hybrid Anchor sit at the intersection between three core bodies of experience

  • Creative Problem Solving
  • Robust Technical Experience
  • Powerful Commercial Strategy

Our Values

People Over Profit

A great business is built on the strength of it’s relationships. If you are not receiving enough you’re likely not giving enough. We are naturally people people. While we have a commercial focus on growth, we choose not to do it at the expense of a valued contact.

Always Provide Value

We want our clients to win and this focus ensures we only take on work if we can see a need for our offering. Our main aim is always to give the best advice and work with our clients towards their goals. We believe that an extra little tip or trick makes all the difference.

Never Stop Learning

Learning is in the DNA of our business. We are lecturer’s, consultants, course builders and naturally curious to learn about new technology, methods or strategy. We have been long term supporters and advisor’s to SQA, colleges, start ups and scale ups.

Our Ethos

Here at Hybrid Anchor our culture is very important. We expect excellence from ourselves and strive to provide that excellence for all our clients.

This is reflected in our work as a team. A Hybrid Anchor team member must also be a team player, collaborating, supporting and pushing to bring out the best in each other.

Communication is key at Hybrid Anchor, with ourselves and our clients. Our team members are approachable and can come up with creative solutions to any problem ours clients may face.

The Hybrid Team

“A small team of A+ players can run circles around a giant team of B and C players.” — Steve Jobs.

John Loudon

John Loudon

John has more than 19 years experience in the design and development of complex software solutions. He has worked with large and small companies to drive the digital transformation of their marketing and sales processes. John specialises in eLearning services and optimising selling success through digital techniques.

John works hands on with our wide range of clients whilst supported by an amazing team. He believes in people over profit and quality over quantity. John loves developing relationships, solutions and partnerships that help meet our clients needs.

In his spare time John enjoys reading, hiking and watching films. In fact John is known for having an infinite supply of movie quotes for every occasion.


Desiree Banua

Desiree heads up our technical team and has her hand in all aspects of the development process including analysis, architecture, development, testing and management. With a strong background in PHP software development, she is responsible for maintaining the systems and services for the operations our clients rely on.

On the weekend Desiree can be found swimming with sharks as she enjoys time free diving.


Ania Jaworska

Ania translates our stunning designs into interactive experiences. Adding the magic that makes our clients’ sites stand out from the crowd. She’s passionate about building fast, easy to use, beautiful, accessible to all, and frustration-free websites.

Ania is also a talented violinist, with a degree from the Royal Conservatoire of Scotland.